Introducing the Pantone Color of the Year 2022, PANTONE 17-3938 Very Peri:
"A dynamic periwinkle blue hue with a vivifying violet red undertone blends
the faithfulness and constancy of blue with the energy and excitement of red.
A new Pantone color whose dynamic novel presence encourages personal inventiveness
and creativity, PANTONE 17-3938 Very Peri, the happiest and warmest of all the blue hues, introduces an empowering mix of newness.
We are living in transformative times. As we emerge from an intense period of isolation, our notions and standards
are changing. Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we re-write our lives.
Rekindling gratitude for some of the qualities that blue represents complemented
by a new perspective that resonates today, PANTONE 17-3938 Very Peri
places the future ahead in a new light."
To personally illustrate this color, I choose a pic from the desert of Saudi Arabia, meaning the hope, the change & the creative spirit.
A photography taken with my favorite hybrid Sigma Dp1 Merrill, my fav digital hybride.
Under the effect of very intense sunlight, it had a sensitivity cell surprising result.
This had the (happy?) consequences of rendering my awesome pictures during this shoot, completely transformed into a pink, blue or blue-purple monochrome.
The last one has the same color ambient like the Pantone 17-3938 Very Peri.
"Les Nomades Landes, Saudi the desert with salty edges." Serie exhibited.